Author: forSales EN
Since 1973, Arena has been creating and marketing waterwear products for professional swimmers and swimming enthusiasts and is recognized as a brand of the highest quality in the world of swimwear and accessories.
With its headquarters in Tolentino, Italy, Arena is now present in 116 countries worldwide. The group operates with subsidiaries in Italy, France, Germany, Austria and the U.S. and a network of 33 qualified business partners in 100 countries, while Japan-based Descente Group owns and operates the brand in 11 countries in the Far East.
Arena's strength is also reflected in the support it provides to its sales network: more intuitive ordering, transparent promotions, and communications that are always aligned.
For this reason, it chose forSales, the suite that combines the tool for sales agents with the B2B eCommerce portal, offering greater autonomy to resellers and increased efficiency for the sales force.
A strategic decision to digitalize processes, simplify operations, and strengthen the relationship of trust that has always set the company apart.