Author: forSales EN
AKU is an artisanal Italian industrial enterprise that has specialized in the design and production of high-quality mountain footwear for over thirty years.
Each model in the collection, from mountaineering to leisure models, is the result of an authentic manufacturing passion, which has its origins in the ancient and prestigious Italian manufacturing tradition.
Research on new technologies, design and production of the top of the range models of the AKU trekking & outdoor footwear collection are concentrated in the Italian production facility in Montebelluna, in the province of Treviso, a historic sports footwear district. A second production facility also operates in Cluj Napoca, Romania, where part of AKU's models are made.
AKU's strength is also reflected in the support it provides to its sales network: more intuitive ordering, transparent promotions, and communications that are always aligned.
For this reason, it chose forSales, the suite that combines the tool for sales agents with the B2B eCommerce portal, offering greater autonomy to resellers and increased efficiency for the sales force.
A strategic decision to digitalize processes, simplify operations, and strengthen the relationship of trust that has always set the company apart.