Author: forSales EN
Since 1952, the Babbi factory has stood in the heart of Romagna where, for more than 60 years, expert hands have been trying their hand at creating masterpieces of taste.
In Babbi we find two product lines: that of ice cream cones and ingredients, which have been present since the company was founded in 1952, and that of confectionery, with products such as the historic Waferini or the legendary Viennese, to which Babbini, Pralines, Spreadable Creams, Waffle Cakes, among others, have been added over time.
After more than 60 years in business, Babbi boasts an international market with an operating subsidiary in Spain active since 2006 - BABBI Helado Italiano, single-brand stores in Japan, and ever new goals to be achieved...
Babbi's strength is also reflected in the support it provides to its sales network: more intuitive ordering, transparent promotions, and communications that are always aligned.
For this reason, it chose forSales, the suite that combines the tool for sales agents with the B2B eCommerce portal, offering greater autonomy to resellers and increased efficiency for the sales force.
A strategic decision to digitalize processes, simplify operations, and strengthen the relationship of trust that has always set the company apart.