Creativity and imagination have made the company great; research into materials and construction systems, constant innovation in the development of technologies applied to sport, well-being and the safety of the individual and, finally, style, Italian, visionary, transversal and global, represent the greatest successes.
Particular attention has been paid in recent years to the opening of the main European markets, along with an implementation of the Asian markets.
Today Diadora's distribution network encompasses more than 60 countries to the way and is divided between directly managed markets, distributors and licensees.
Diadora's strength is also reflected in the support it provides to its sales network: more intuitive ordering, transparent promotions, and communications that are always aligned.
For this reason, it chose forSales, the suite that combines the tool for sales agents with the B2B eCommerce portal, offering greater autonomy to resellers and increased efficiency for the sales force.
A strategic decision to digitalize processes, simplify operations, and strengthen the relationship of trust that has always set the company apart.